With this guide, you’ll learn the basics to start running email campaigns, building email flows & driving revenue from email marketing.
Want to learn about email marketing to grow your e-commerce business?
You’ve come to the right place! When it comes to email marketing, you’ll find tons of websites with lists of tactics to try or information on specific areas of email marketing such as “20 best subject lines”.
But the issue is that no one teaches you how to plan, build, and execute a successful email marketing strategy from start to finish. The best tactics & tips won’t work well without a scalable & sustainable strategy.
So in a classic “We can’t find it… so we’ll build it!” turn of events, we put together this guide.
Whether you’re just getting started with email marketing or you already know the basics, this step-by-step guide will help you turn email marketing into your most consistent & scalable revenue channels for your e-commerce business.
P.S. This guide is written like a “choose your own adventure book” - you’re welcome to read it from start to finish, or skip to the parts you’re needing help with most!
Everything you’ll need to know to build & execute your email marketing strategy, from start to finish.
Start by learning the basics of email marketing: why you need it, how to choose your ESP, the parts & types of emails, and how to track success
20-30% of your e-commerce business revenue should come from email marketing. Learn the 7-steps to building an effective email marketing strategy.
Learn the four flows you’ll want to build to leverage email automation to turn more email subscribers into paying customers.
Learn the four flows you’ll want to build to leverage email automation to retain your customers, increase repeat purchase rate and customer lifetime value (LTV).
It’s important to plan your email campaign calendar strategically because it’s where you’ll drive sales by announcing new promotions & products, educate customers, and nurture leads.
Whether you're a seasoned marketer or just getting started, this deep dive will teach you the anatomy of an effective email and provide tips and best practices for designing emails that convert.
With this guide, you'll learn how to measure & apply data from your email marketing efforts to grow your DTC ecommerce brand.