Build, manage, outsource & scale your email marketing for your DTC brand with Backbone.
The first email strategy automation tool paired with custom email design & on-hand email consultant to drive more revenue from email, without the cost of an agency.
A full-time email marketer or agency can cost $100,000+ per year, but email marketing is critical to scaling your business. That’s why we built Backbone.
Book A DemoWith Backbone, you can plan your email marketing calendar & create all of your email templates for the month, quarter or even the year in minutes.
Need better ideas for emails? Backbone has 5000+ unique high-performing ideas for DTC email campaigns & 250+ recommendations to segment your flows.
Backbone plans out your promotion, product launches and flows each month. And if you’ve got last minute changes to your calendar, like a product launch being delayed, it’ll update your calendar in seconds.
Want your emails to get more clicks & conversions? Backbone creates custom email templates for you with copy direction, design suggestions & creative examples. Just export to Figma & start designing.
Planning an email calendar, designing emails, coming up with campaign ideas & planning flows can take 20+ hours a month. Backbone helps you do it all & customized for your brand in a fraction of the time.
The first tool to streamline your email calendar planning process. Backbone’s Production Manager creates your custom email campaign & flow calendar each month.
Freeform helps you create emails designed to convert with custom email templates. Each email template is optimized to drive more clicks & conversions.
Most brands are leaving thousands of dollars on the table with no email flows. Backbone’s Flow Recommendation Algorithm™ recommends email flows to create each month for revenue growth.
With a database of over 5000+ DTC e-commerce email campaign ideas that can be personalized for your brand, Backbone’s Campaign Recommendation Algorithm™ will make sure you’re promoting the right products, with the right message, at the right time… every time.
Create high-quality and high-converting emails at scale with our easy Figma Design Export feature. Once you’re happy with Backbone’s custom email layout, just click to export.
Need extra bandwidth? Our Bandwidth+ Suite gives you access to an agency-level team. From strategy to creative support, Backbone (literally) has your back.
Kickstart your email campaigns, build email flows & drive revenue from email marketing.