Build, manage, outsource & scale your email marketing for your DTC brand with Backbone.
The first email strategy automation tool paired with custom email design & on-hand email consultant to drive more revenue from email, without the cost of an agency.
A full-time email marketer or agency can cost $100,000+ per year, but email marketing is critical to scaling your business. That’s why we built Backbone.Book A Demo
With Backbone, you can plan your email marketing calendar & create all of your email templates for the month, quarter or even the year in minutes.
Need better ideas for emails? Backbone has 5000+ unique high-performing ideas for DTC email campaigns & 250+ recommendations to segment your flows.
Backbone plans out your promotion, product launches and flows each month. And if you’ve got last minute changes to your calendar, like a product launch being delayed, it’ll update your calendar in seconds.
Want your emails to get more clicks & conversions? Backbone creates custom email templates for you with copy direction, design suggestions & creative examples. Just export to Figma & start designing.
Planning an email calendar, designing emails, coming up with campaign ideas & planning flows can take 20+ hours a month. Backbone helps you do it all & customized for your brand in a fraction of the time.
The first tool to streamline your email calendar planning process. Backbone’s Production Manager creates your custom email campaign & flow calendar each month.
Freeform helps you create emails designed to convert with custom email templates. Each email template is optimized to drive more clicks & conversions.
Most brands are leaving thousands of dollars on the table with no email flows. Backbone’s Flow Recommendation Algorithm™ recommends email flows to create each month for revenue growth.
With a database of over 5000+ DTC e-commerce email campaign ideas that can be personalized for your brand, Backbone’s Campaign Recommendation Algorithm™ will make sure you’re promoting the right products, with the right message, at the right time… every time.
Create high-quality and high-converting emails at scale with our easy Figma Design Export feature. Once you’re happy with Backbone’s custom email layout, just click to export.
One of the many perks of Backbone is that you get the power of Longplay, our email marketing agency, behind you. From strategy to creative support, Backbone (literally) has your back.
“What’s really exciting about Backbone is its ability to make proven, profitable email marketing strategies easily accessible for DTC e-commerce brands, without the need to hire a dedicated specialist or invest excessive amounts of time. Its effortless creation of a customized email marketing strategy month after month with just a few clicks is going to be a genuine game-changer for e-com brands. The time savings alone with Backbone are invaluable. With the experience of Longplay behind it, you can trust that each email is strategically timed and designed to deliver results. Just follow the briefs, input your copy and images, and save a ton of time. You can also say goodbye to any guesswork and have peace of mind knowing that your invested time is well-spent. And best of all, Backbone is totally flexible! You can move things about to suit your brand and as your goals and capacity evolve, your email marketing strategy will seamlessly adapt alongside you.”
“As a founder of an ecommerce brand, we always need to stay scrappy to grow our business with our small team & Backbone is a game changer. It saves me so much time each month in planning out our email marketing campaigns & flows. We’ve already seen our email revenue grow from its recommendations. And their “Here-For-You” email consultant is insanely helpful to have an expert we can reach out to anytime. Highly recommend for any brands feeling like their leaving money on the table with their email marketing!”
“After spending 8+ years building an 8-figure DTC brand, email marketing always took up tens of hours of marketing team time & resources. It’s so helpful to be able to plan & adjust an email marketing calendar quickly, and pass email templates to creatives. I wish Backbone existed when I got started. It would have shortcut a lot of time needed to scale up our email marketing growth.”
“Email marketing was always one of our bigger revenue channels but I could never find the time to manage & execute it at the level we knew we needed. With Backbone, I can plan a whole month’s worth of email campaigns & flows, create email templates, make notes and pass it off to my team to design in literally minutes. It’s by far one of the most useful tools in our daily workflow & has allowed us to scale our email marketing”.
"I’m impressed! Backbone is a really fantastic platform that creates the ability for brands like ours to plan out promotions easily as well as campaigns we want to execute on. What took us hours and hours before now takes minutes, which is absolutely incredible. From the onboarding experience to getting campaigns setup and planned out, Backbone made it really easy for my team to do all the planning and buildout what we need for a full calendar of limited edition product launches, evergreen campaigns, and more. Highly recommend Backbone to any brand that wants to save time and create more efficiencies with their retention efforts."
"This is one of the most seamless and efficient tools I’ve used for email management. I’m thoroughly impressed by the examples and templates for exactly how the emails should be created from the images, copy, and types of campaigns. After being able to plan my next quarter in a matter of minutes, is when I saw the true potential of Backbone. "
Email marketing is an incredibly important channel to master for any DTC e-commerce business. In fact, with the right approach, email marketing can contribute to a whopping 20-30% of your revenue. It's a great way to retain customers, drive conversions, increase repeat purchase rates, elevate customer lifetime value (LTV), get more customers hooked on subscription products and encourage them to splurge on higher average order values (AOV). But it can feel overwhelming with all of the different types of emails, from email campaigns to automated email flows, that you should have.
The Abandoned Cart Flow generates revenue by recovering sales of customers who didn’t complete the checkout process. By targeting high-intent visitors with timely reminders & incentives to drive urgency, this flow reduces your cart abandonment rate on your e-commerce store.