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30 Second Summary
- An Abandoned Cart Flow is often one of the highest revenue email flows for an ecommerce store because it targets shoppers who started checkout but didn't complete their purchase.
- A strong Abandoned Cart Flow drives revenue through converting more shoppers into customers, increasing your lead conversion rate and reducing your top-of-funnel cost-per-acquisition (CPA)
- Start by creating an Abandoned Cart Flow with 4 emails sent over 3 days
- Your Abandoned Cart emails should always have a clear, bold header and a dynamic content block featuring the products they have in their cart
- Other elements to have in your abandoned cart emails are testimonials, product recommendations or content about what makes your brand unique.
The Klaviyo Abandoned Cart flow is a one of the powerhouse automations to drive conversions for your ecommerce business. The abandoned cart flow targets customers who have demonstrated a strong intent to purchase by starting the checkout process, only to abandon it before completing their purchase.
A strong Abandoned Cart Flow can drives more conversions which can reduce your cost per acquisition (CPA), elevating your average dollars per lead and per website visitor, and ultimately increasing your average order value (AOV).
In this blog post, we're giving you the "Zero-To-Launch" approach to launching a high-performing Abandoned Cart Flow. With no fluff, you'll be able to get an Abandoned Cart live that converts and drive revenue, and sets you up to optimize later through A/B testing!
Check out our DTC Flow Foundations Guide to learn how to build an Abandoned Cart Flow to get more interested shoppers to complete their purchase by learning:
- Common reasons a customer abandoned their cart & tactics for winning them back
- How to create effective Abandoned Cart emails for your industry & brand
- The essential components of creating high-converting cart abandonment emails
- How to set up delays, triggers, and filters to target shoppers at the right time
The Abandoned Cart Flow Klaviyo Setup
Create a Klaviyo Abandoned Cart flow by using the "Checkout Started" event as your flow trigger. A typical Abandoned Cart Flow should have 4 cart abandonment emails, sent over 3 days.
Post-Launch Tip: Once you've launched and are starting to scale, add a fifth cart abandonment email that is sent 1 week later that recommends other products they may like
Advanced Tip: When you have time to optimize your Klaviyo abandoned cart flow, don't overlook the value of other ways to segment your cart abandonment emails, such as whether they've purchased from you before or the products they've shown interest in. Each segmentation further personalizes your abandoned cart flow to drive leads into completing their purchase.
Building The Perfect Abandoned Cart Email Flow
When crafting cart abandonment emails, remember that you're targeting customers who are already warm leads with a strong intent to buy. To create high-performing Klaviyo abandoned cart emails that drive conversions, consider the following key elements:
Subject Line: Grab attention with an eye-catching subject line while maintaining brand recognition. As a starting point, use tried-and-true subject lines such as "You left these behind!" or "Your cart is waiting." These subject lines can be A/B tested for future optimization.
Strong and Bold Header: Create urgency in the header to catch the recipient's attention with a clear "Complete Checkout" call-to-action (CTA) button in the email header. You can also customers of any unused welcome offer discounts to incentivize them further.
Dynamic "Cart" Block: Include a section that dynamically showcases the products the customer added to their cart. Display the names, images, and prices of the specific items to remind them of their initial interest. Personalizing the email with the names, images, and prices of the products they have in their order reminds them of their interest & increases conversion rates. Also make sure to include a "Complete Checkout" button at the bottom of the block.
These are the three basic elements every cart abandonment email needs to increase conversion rates. Remember, in our "Zero-To-Launch" approach, this acts as a strong foundation that you can continue to A/B test and optimize in the future.
Abandoned Cart Series Email Templates
There are a few different types of emails you can send in the rest of your abandoned cart flows with email wireframe templates from Backbone:
- "Basic Reminder" Template: This simple cart abandonment email reminds shoppers of the products they added to their cart
- "What Makes Us Different" Template: An cart abandonment email that emphasizes your unique selling proposition to differentiate your brand and drive conversions
- "Product Recommendations" Template: This cart abandonment email recommends other products the shopper might like and be more compelled to complete their purchase on
- "Social Proof" Template: This Klaviyo abandoned cart email leverages customer reviews & testimonials to build trust with your shoppers to convert
Abandoned Cart Email Examples
There are a few different examples of Klaviyo cart abandonment emails designed by the Longplay team to inspire you!
In conclusion, the key takeaway is to keep things simple and prioritize launching the best version of your Klaviyo Abandoned Cart Flow before or as soon as you launch your e-commerce brand. By doing so, you ensure that you don't miss out on potential revenue from these interested shoppers. Remember, you can always optimize and conduct A/B testing later to fine-tune your approach.
A well-executed Abandoned Cart Flow not only drives customers to complete their orders but also has a positive impact on your top-of-funnel marketing efforts. It increases your website conversion rate, reduces your cost per acquisition (CPA), boosts your average order value (AOV), and enhances the overall value of each lead you acquire. By mastering this crucial automated flow, you set yourself up for success by maximizing conversions and recovering sales. So don't delay, implement your Abandoned Cart Flow and start reaping the benefits today!
Don't have the time? Get it all done-for-you with our Zero-To-Launch package where we'll build all of the key automated email flows your e-commerce brand needs for launch.
