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Discount Offer Flow

The Discount Offer Flow converts more email subscribers into customers by sending them a compelling, limited-time promotion to create a sense of urgency. It drives sales by targeting those who need just a little nudge to take action.

Discount Offer Flow

What’s A Discount Offer Flow?

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A Discount Offer flow is a series of emails targeting email subscribers who have been on your list for a while. These subscribers have gone through the Welcome Flow & received campaign emails, but still haven’t converted. This gives them a higher discount to get them to make their first purchase and try your product.

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# Of Emails: 3

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Flow Length: 3-7 days

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What’s the goal of a Discount Offer Flow?

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To get email subscribers who joined the list 60 days ago to convert into customers.

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  1. Increasing the non-purchaser conversion rate (ie. % of customers who join the list as non-purchasers to become purchasers)
  2. Reducing the time to first conversion (ie. the amount of time it takes someone to go from being aware of the brand to becoming a customer)
  3. Increasing the $/lead (this can be from increasing the % of customers who convert or increasing the AOV per customer)


Discount Offer Flow Emails

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All emails in the Discount Offer flow are structures similar to a promotion campaign series:

Email #1: Offer Announcement

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A promotion announcement that there is a limited time offer & convey the urgency to make a purchase now:

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  1. Can keep this email extremely short
  2. Offer needs to be extremely clear in the header
  3. Can include key brand USPs (mostly only used as short icons - relevant for health, wellness, beauty, social enterprises)‍

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Email #2: Product Catalog

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  1. Feature a bold header that conveys the offer clearly & the urgency that it is a limited time offer
  2. Include a product catalog to help guide customers towards which products/collections to shop 
  3. Can include social proof such a testimonials, before & after images, user-generated content or the # of reviews

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Email #3: Last Chance Announcement

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  1. Can keep this email extremely short
  2. Offer needs to be extremely clear in the header
  3. Can include a dynamic product recommendation block to suggest products they may like
  4. Can include a few different collections for them to shop from
  5. Can include key brand USPs (mostly only used as short icons - relevant for health, wellness, beauty, social enterprises


Emails in this sequence

💡 Expert Tip

"1. Use discounts as a reward rather than a bribe. Bought at full price? Get 10% off your next purchase. Referred a friend? Here's a $5 off coupon or store credit for your next purchase. Left a review? You're the best. Here's a discount.

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2. Offer discounts without calling them discounts. Bundles and subscription offers are a great way to reframe a discount and increase average order value at the same time. "

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Samar Owais,

Founder of Emails Done Right

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The Winback Flow re-engages lapsed customers with personalized offers & product recommendations. It’s an effective strategy to reactivate and win back customers to increase customer retention & lifetime value

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The Welcome Flow is a series of emails to greet new email subscribers. It builds trust & generates revenue by sharing your brand story, introducing them to your products & encouraging them to make their first purchase

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Replenishment Flow

Replenishment Flow

The Replenishment Flow sends reminders for customers to reorder consumable products. Ensuring customers don’t run out of what they need, this flow strengthens customer retention and maximizes lifetime value.

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