What’s A Replenishment Flow?
A Replenishment Flow is an email automation series that helps ecommerce businesses remind their customers to repurchase certain items. This flow is only relevant for consumable/replenishable products, such as supplements, food/beverage, or beauty products, where a customer would rebuy the same product multiple times.
# Of Emails: 3
Flow Length: 10 days
What’s the goal of a Post-Purchase Upsell Flow?
To remind customers to repurchase a consumable product that they’ve already purchased which:
- Gets more customers to return to make another purchase
- Gets the average customer making more purchases
- Gets more customers to upgrade to a recurring subscription
- Gets customers spending more over the lifetime with your brand
Replenishment Flow Emails
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Email #1: Running Out Soon + Subscription Upsell
A simple reminder email for the customer to repurchase & to urge them to do so before they run out which can include:
- Urgency that they’re going to run out of their supply soon & to re-order before they run out
- Upsells to start a recurring subscription order to never forget about re-ordering again
- Reminder of the benefits of long-term use of the product (for supplements/beauty)
- Info about subscription, how it works & perks
- Cancel/change your subscription anytime
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Email #2: Replenishment Reminder + Subscription Upsell
A simple reminder email for the customer to repurchase & to urge them to do so before they run out which can include:
- Upsells to start a recurring subscription order to never forget about re-ordering again
- Before & after images of long-term use of the product (for supplements/beauty)
- Testimonials of long-term use of the product (for supplements/beauty)
- Examples/education on other ways to use the product (for food & beverage)
Email #3: Replenishment Reminder + Cross-Sell
A simple reminder email for the customer to repurchase now that they’ve likely run out along with recommendations for other products they might like:
- Additional recommendations for other products to add
- Education on of how to incorporate the product in their daily life
- Education on the goals/needs/wants the product can help them achieve
- FAQs from repeat customers