What’s A Post-Purchase Upsell Flow?
# Of Emails: 3
Flow Length: 3-5 days
What’s the goal of a Post-Purchase Upsell Flow?
To get customers who just purchased to make their next purchase immediately which:
- Increases repeat purchase rate (ie. the % of customers who make a second purchase)
- Increases the average # of purchases per customer (ie. the average # of purchases a customer makes after their first purchase
- Increases LTV (ie. the average amount of money a customer spends on the brand)
- Reduces the time to next purchase (ie. the average # of days between purchases)
Post-Purchase Upsell Flow Emails
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Email #1: Offer Announcement
A promotion announcement or plain-text email that there is a limited time offer & convey the urgency to make a purchase now:
- Recommendations of other complementary products to their purchase
- Thanking them for their purchase
- Satisfaction guarantee/warranty
- Free shipping & returns
- Social proof (eg. testimonials, X reviews)
Email #2: Product Recommendations
Reminding customers of the offer & recommending specific products or educating customers on how to decide what to purchase next which can include:
- An FAQ-style email to address specific objections on a product/category
- Product catalog email to introduce other products they haven’t tried
- Product education email with content to educate customers on products they haven’t tried
- A social proof focused email showing testimonials or UGC
- Education on how the products work together to be even more beneficial
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Email #3: Last Chance Announcement
A simple announcement or plain-text email that the offer is ending tonight to provide urgency which can include:
- Key Brand USPs
- Satisfaction guarantee/warranty
- Free shipping & returns
- Social proof (eg. testimonials, X reviews)
- Other recommended products and/or collections
